Month: March 2023

STRUCTURAL DESIGN | CONSUMER RESEARCH Sir Kensington’s is a brand dedicated to defending the dignity of food by creating delicious condiments crafted with high-quality ingredients. The brand’s top-hatted and monocled character promises a rich taste and experience, but the packaging design needed a fresh take to stand out on the shelf. Supply Chain Manager Jacob […]

PACKAGE DESIGN | CONSUMER RESEARCH | BRAND EQUITY “Product Ventures is a unique design agency because their in-house consumer research lab informs the design process. Their research team is phenomenal and the insights they uncovered informed the package design process to ensure the success of Plenity as a new-to-market product. Product Ventures understood our needs […]

PRODUCT DESIGN | CONSUMER RESEARCH | BRAND EQUITY “I have the older short thick handled Schick Intuition Sensitive Razor, the thinner longer handle is much easier to use and it stands up in the shower area.” -User Review, Amazon. SITUATION: PRODUCT LINE EXTENSION FOR LEADING WOMEN’S RAZOR PRODUCT Schick’s Intuition Sensitive Care Women’s Razor had established itself […]

INDUSTRIAL DESIGN “The polypropylene, recyclable cup easily breaks in half, allowing for flexible feeding options and reducing the need to store half-opened containers in the refrigerator.” – Institute of Packaging Professionals SITUATION: PET FOOD PACKAGING INNOVATION General Mills approached Product Ventures to explore package design innovations for its pet food brand Blue Buffalo. General Mills’ in-house design […]

STRUCTURAL PACKAGING RESEARCH, DESIGN & DEVELOPMENT Product Ventures worked with Summer’s Eve® to help reinvigorate the brand through the identification of design opportunities for the brand’s wash, powder, spray and wipes. Structurally, the cap and the bottle interact as one unified shape, creating a cohesive design. The arched base, reminiscent of a woman’s formal dress, […]

PACKAGE DESIGN | CONSUMER RESEARCH | BRAND EQUITY | SUSTAINABILITY “Our new packaging allows us to truly stand out with a unique ‘shell’ that is just as premium and satisfying as the Planters Dry Roasted Peanuts housed within.” -Allie Abney, Associate Brand Manager, Hormel Foods. Product Ventures’ work for Planters focused on designing a new 16oz […]

BOTTLE & CLOSURE RESEARCH, DESIGN & DEVELOPMENT With retail sales flat, Heinz® turned to Product Ventures to drive growth via structural packaging redesign. By leveraging consumer-informed research methodologies, Product Ventures uncovered a key insight:  consumers weren’t buying large size ketchup packaging, because it didn’t fit in the fridge door. The existing bottle also had a […]